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Throughout generations, Disney has been a huge influence on pop culture and has made a great impact in the lives of both children and adults starting in the 20th century. Disney fairy tales and movies are what some would describe as “timeless”, consistently captivating their audience with their colorful stories and characters. Whether it’s Snow White—the very first Disney princess—or the most recent Moana, Disney characters would still be relevant today.
Now, imagine how many people would buy limited-edition copies of those movies even if they had been produced decades ago. Well, Disney did, and they are taking advantage of it. They employ one of the most effective marketing strategies to be able to sustain this hype and be able to make a profit huge from it.
But what if YOU could take advantage of this marketing system and be able to make a huge profit as well?
The “Disney Vault Secret”
Have you ever heard of the “Disney Vault”? It’s the term now popularly used to describe the marketing technique Disney uses that results to a high demand on copies of its classics. It’s a system wherein they temporarily stop releasing their movies and “keep it in their vault”, so to speak, causing a spike on the demand for those movies, then release it every seven to ten years when fans are practically clamoring to get their hands on their favorite Disney classics.
This marketing system has met a lot of controversy, but nonetheless has been a good strategy to raise demand of its products and being able to sell them when the demand is high enough.
This technique also raises the demand for movies released on a new platform. Movies previously released on obsolete platforms such as VHS tapes can be far more expensive when Disney releases them on Blu-ray disks and on more advanced platforms.
Using The Vault For Profit
During the time when certain movies are in the “vault”, the demand is usually so high that the hardcore Disney fans are willing to spend lots of money just to get their hands on a limited edition copy of their favorite Disney classic. This is where we can make that profit.
These Disney movies are usually at the best prices upon release. You can start buying DVDs or Blu-ray copies of them while they are still outside of the vault. An alternative would be monitoring for when the vault opens and buying these movies at a lower price.
Then, when Disney puts the movies in the vault, that’s the time to wait. You can monitor the demand for these movies. Amazon can be a good reference for their value. As the demand rises, so will the price. When you feel like the price is high enough that you can resell your movie for a considerable profit, then that is the time to sell. Find yourself a Disney fanatic and sell those movies.